Strange Beast

The kaiju-themed food & beverage concept that’s unearthing new culinary energy in Miami.

Scope:

  • Brand Identity
  • Graphic Design
  • Content Creation

Overview:

Strange Beast is the transliteration of the term “kaiju”, which originally referred to monsters and creatures from ancient Japanese legends. The most notorious kaiju character being Godzilla. These bizarre monsters inspired one F&B concept to take on Miami’s culinary scene.

We were tasked with branding a brewpub & pizzeria with an identity that’s unusual and brave. The visual identity represents the suspense and excitement that defines kaiju films - one that boldly tests a new-to-the-neighborhood concept and challenges the local status quo.

Take a look at how the identity came to life:

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